Pay per click (PPC) advertising is a marketing tool wherein advertisers pay only when their ads are selected by internet users. It is cost effective and reaches a wide audience all while allowing advertisers to clearly measure the effectiveness of their ad.
Pay per click advertising, better known as PPC advertising, is a marketing technique that requires advertisers to pay for their ads based on the number of times customers "click" on those ads. Online PPC advertising is a relatively new way for customers to reach their clients by bidding on keywords that they feel will direct customers to their site when using keyword searches on different online search databases.
Any PPC advertising firm will offer a number of PPC advertising services from paid search marketing and keyword research to ad copy creation. A good firm will take a flexible, multi-disciplinary approach that will allow them to develop an online marketing strategy that matches the vision of its client. PPC advertising has some distinct advantages over the traditional approaches to developing and implementing a marketing campaign. TV, print, and radio advertising can be very costly and time consuming while PPC advertising is very cost effective and nearly any budget can be accommodated by this type of advertising.
In addition, PPC advertising is highly targeted to the customers you want to attract. Keywords are a crucial component of PPC advertising so only users searching your keywords will be directed to your site. Compare this with television advertising where an audience is vast and often not tuned in to the advertising presented to them. Pay per click advertising targets a specific audience actively searching for information or products.
PPC campaigns are also highly flexible. Whereas when a traditional advertisement is developed, it is usually very inflexible. It would be extremely costly to change the message or layout of a TV, print, or radio ad as the needs and services of your organization change. PPC campaigns can easily be adapted to suit the needs of your organization. Also, if you find a campaign is not as effective as you had hoped all you need to do is update your keywords.
Finally, it is extremely easy to measure the effectiveness of your campaign. Organizations pay per click after all; so the number of internet surfers directed to your sight is easily quantifiable. This is an obvious advantage over traditional marketing methods.
PPC advertising is affordable, specifically targeted, flexible, and its effectiveness is easily quantified. A savvy entrepreneur wouldn't want to overlook the advantages of this form of online marketing.