The many forms of modern communication provide many means of marketing and advertising.
Advertising is an industry that is almost as old as society itself. As long as we have something to promote, whether a product, a service, or a political message, we need to advertise in some way. For every medium of communication, it is possible to come up with some form of advertising; from ads in newspapers and magazines, to commercial messages on television, there are countless ways to get one's message broadcasted to the public. With the advance of the Internet, a new industry is created for online advertising. Putting out ads that are both effective and efficient has become a fine art that interests both individuals and large corporations.
The existence of advertisements has transformed the way we communicate and the way we use mass media. On a more individual level, classified ad and personal ad listings are still popular ways of soliciting for goods and services in a local scale. Large corporations need advertising to promote their products, build brand awareness, and strengthen their relationship with consumers. Advertising has permeated our day to day lives, and has become a large industry in and of itself. With the advance of technology and new means of communication, advertising agencies are ever-growing in quality and quantity.
There are many agencies that offer a trial period of free advertising, both online and in more traditional media. There are also ways of putting out advertisements completely free of charge; craigslist is a good example of such a service. Free advertising opportunities are often geared toward local, small businesses and individuals. With paid advertising services, depending on the nature of the ads, fees can be charged at a per word basis, per ad basis, or charged monthly or even annually. With internet advertising, there are also pay per click options that requires payment depending on the number of times web users click on the ad in question. Since the Internet encompasses a large number of users in different sub-communities, there are many, many ways to advertise online. Online listings are easily accessible, and searching for them can prove to be a worthwhile time investment.